Free campaign library
Pick a keyword and copy the caption CTA, optional public reply and private message. Use these examples to deliver a lead magnet, share a product link or respond to an enquiry. No account needed to read or copy.
These scripts are free to read and copy without signing up. Running them automatically requires a SwayCue account and a connected Instagram professional account. Free includes 1 profile, 1 active automation, 20 posts, 50 agent actions, and 100 DMs per month. No credit card required. See current plan limits.
Social commerce
Turn comments like LINK or SHOP into a private reply with the exact product page, size guide, or launch bundle.
Read the setup playbook →Comment LINK and I’ll DM you the product link.
I’ve sent the details to your DMs. Check message requests if you don’t see them.
Hey [INSTAGRAM_HANDLE], here is the product link you asked for: [YOUR_LINK]
Replace [YOUR_LINK] and [INSTAGRAM_HANDLE] before sending. Use a supported account variable in your automation, or omit the greeting.
Lead generation
Send buyers or sellers a valuation form, booking link, or neighborhood guide after they comment on a listing reel.
Read the setup playbook →Want the details for [PROPERTY_NAME]? Comment HOME and I’ll send the listing and viewing enquiry link.
The property details are in your DMs. Check message requests if needed.
Here are the details for [PROPERTY_NAME]: [LISTING_LINK]. To ask about a viewing, use the enquiry form on that page.
Replace bracketed placeholders with your own resource and URL before using this example.
Creator funnels
Deliver a workout plan, macro guide, or coaching intake form when followers comment PLAN, FIT, or START.
Read the setup playbook →Want the workout plan from this Reel? Comment PLAN and I’ll DM you the free PDF link.
Check your DMs for the workout plan. If you don’t see it, check message requests.
Here’s the workout plan you asked for: [WORKOUT_PDF_LINK]. Save it so you can find it before your next session.
Replace bracketed placeholders with your own resource and URL before using this example.
Education
Send webinar registration or lesson links to followers who comment WEBINAR, CLASS, or LEARN on educational posts.
Read the setup playbook →Comment WEBINAR and I’ll DM you the class registration link.
I’ve sent the details to your DMs. Check message requests if you don’t see them.
Hey [INSTAGRAM_HANDLE], here is the free class registration link: [YOUR_LINK]
Replace [YOUR_LINK] and [INSTAGRAM_HANDLE] before sending. Use a supported account variable in your automation, or omit the greeting.
Local services
Reply with pricing, booking links, and service menus when people comment PRICE, MENU, or BOOK.
Read the setup playbook →Want the current prices for [SERVICE]? Comment PRICE and we’ll DM you our service menu.
Our service menu is in your DMs. Check message requests if needed.
Here’s our current service menu: [PRICE_LIST_LINK]. It explains what’s included and how to book [SERVICE].
Replace bracketed placeholders with your own resource and URL before using this example.
Events
Send RSVP forms, calendar links, or ticket pages after someone comments RSVP, TICKET, or JOIN.
Read the setup playbook →Comment RSVP and I’ll DM you the event details and RSVP link.
I’ve sent the details to your DMs. Check message requests if you don’t see them.
Hey [INSTAGRAM_HANDLE], here is the RSVP link with event details: [YOUR_LINK]
Replace [YOUR_LINK] and [INSTAGRAM_HANDLE] before sending. Use a supported account variable in your automation, or omit the greeting.
Creator business
Send a media kit, rate card, or brand inquiry form when brands comment COLLAB, KIT, or RATES.
Read the setup playbook →Comment COLLAB and I’ll DM you my media kit and partnership form.
I’ve sent the details to your DMs. Check message requests if you don’t see them.
Hey [INSTAGRAM_HANDLE], here is my media kit and partnership form: [YOUR_LINK]
Replace [YOUR_LINK] and [INSTAGRAM_HANDLE] before sending. Use a supported account variable in your automation, or omit the greeting.
A script is the message, not an active automation. Replace the placeholders, connect your account, configure your keyword and test the delivery before promoting it.