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Free Instagram DM templates for fitness coaches

Send a requested workout plan, share challenge details or invite a coaching enquiry. Copy the complete caption-to-DM examples below and adapt them to your offer.

SwayCue team · Updated

These scripts are free to read and copy without signing up. Running them automatically requires a SwayCue account and a connected Instagram professional account. Free includes 1 profile, 1 active automation, 20 posts, 50 agent actions, and 100 DMs per month. No credit card required. See current plan limits.

Three fitness campaign scripts you can copy

Choose one offer for each campaign. Replace bracketed placeholders with real details and URLs. The public reply is optional; the private DM should deliver exactly what your caption promises.

Deliver a free workout PDF

Keyword: PLAN
Reel caption CTA

Want the workout plan from this Reel? Comment PLAN and I’ll DM you the free PDF link.

Optional public reply

Check your DMs for the workout plan. If you don’t see it, check message requests.

Private DM

Here’s the workout plan you asked for: [WORKOUT_PDF_LINK]. Save it so you can find it before your next session.

Replace bracketed placeholders with your own resource and URL before using this example.

Invite people to a fitness challenge

Keyword: CHALLENGE
Reel caption CTA

Join my [NUMBER]-day [CHALLENGE_NAME] challenge. Comment CHALLENGE and I’ll send the details and signup link.

Optional public reply

The challenge details are in your DMs. Check message requests if needed.

Private DM

Here are the dates, what’s included, and the signup form for [CHALLENGE_NAME]: [CHALLENGE_LINK]. Check the details before joining.

State the real dates and price on your signup page. A free script does not mean your challenge must be free.

Share a coaching enquiry form

Keyword: COACH
Reel caption CTA

Want to know whether [COACHING_PROGRAM] fits your goals? Comment COACH and I’ll send the programme details and enquiry form.

Optional public reply

I’ve sent the programme details to your DMs.

Private DM

Thanks for asking about [COACHING_PROGRAM]. Here’s what it includes and the enquiry form: [COACHING_LINK]. I’ll review your answers before suggesting a next step.

Replace bracketed placeholders with your own resource and URL before using this example.

Set up the campaign

  1. Post a reel that shows the result and asks for one keyword.
  2. Keep the DM short and focused on the promised asset.
  3. Add a coaching intake link after the free value.
  4. Review failed and skipped logs after high-traffic reels.

In SwayCue, open Campaigns and create a campaign. Choose the post or Reel, enter the matching keyword, and add your message and destination link. Review the settings before activating. An optional follow requirement adds a step before delivery.

Use the free PDF delivery walkthrough for the full link-hosting and campaign setup. For a different offer, build a campaign prompt.

Check the workout delivery before you promote it

  • Open the PDF link in a signed-out browser. The reader should not need to request access.
  • Use another Instagram account to comment PLAN on the selected Reel, then check DMs and message requests.
  • Open the delivered link on a phone and confirm it is the same workout plan promised in the caption.
  • Check the campaign log for delivery failures. If you change the keyword or link, repeat the test.

Describe who your workout plan is for and what it includes. Keep any coaching offer as a separate, clearly described next step.

Measure the next step, not just the comment

Move motivated followers into a coaching or email funnel. Record the resource requests, successful deliveries and actual enquiries or registrations from your destination page. A sent message or link click alone does not establish a download, booked call or sale.

Template questions

Yes. The captions, public replies and private messages on this page are free to read and copy. Replace the bracketed placeholders before using them. Activating an automated campaign requires an account and a connected Instagram professional account.

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