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Lead generation

Free real estate Instagram DM templates

Send buyers or sellers a valuation form, booking link, or neighborhood guide after they comment on a listing reel.

SwayCue team · Updated

These scripts are free to read and copy without signing up. Running them automatically requires a SwayCue account and a connected Instagram professional account. Free includes 1 profile, 1 active automation, 20 posts, 50 agent actions, and 100 DMs per month. No credit card required. See current plan limits.

Copy your caption and DM messages

Choose one offer for each campaign. Replace bracketed placeholders with real details and URLs. The public reply is optional; the private DM should deliver exactly what your caption promises.

Reply to a property enquiry

Keyword: HOME
Reel caption CTA

Want the details for [PROPERTY_NAME]? Comment HOME and I’ll send the listing and viewing enquiry link.

Optional public reply

The property details are in your DMs. Check message requests if needed.

Private DM

Here are the details for [PROPERTY_NAME]: [LISTING_LINK]. To ask about a viewing, use the enquiry form on that page.

Replace bracketed placeholders with your own resource and URL before using this example.

Share a neighbourhood guide

Keyword: AREA
Reel caption CTA

Researching [NEIGHBOURHOOD]? Comment AREA and I’ll DM you my local guide.

Optional public reply

Check your DMs for the neighbourhood guide.

Private DM

Here’s my guide to [NEIGHBOURHOOD]: [GUIDE_LINK]. It covers [TOPICS]. Reply if you have a question about the area.

Replace bracketed placeholders with your own resource and URL before using this example.

Send an open house RSVP link

Keyword: OPEN
Reel caption CTA

Visiting the open house at [PROPERTY_NAME] on [DATE]? Comment OPEN for the details and RSVP form.

Optional public reply

I’ve sent the open house information to your DMs.

Private DM

The open house is at [ADDRESS] on [DATE_AND_TIME]. Full details and RSVP: [RSVP_LINK]. Check the page for any changes before travelling.

Replace bracketed placeholders with your own resource and URL before using this example.

Set up the campaign

  1. Choose one property or local-market post.
  2. Use keywords that match buyer intent, not generic emojis.
  3. Send a form that asks for contact details and timing.
  4. Follow up manually with qualified leads from the form.

In SwayCue, open Campaigns and create a campaign. Choose the post or Reel, enter the matching keyword, and add your message and destination link. Review the settings before activating. An optional follow requirement adds a step before delivery.

Use the free PDF delivery walkthrough for the full link-hosting and campaign setup. For a different offer, build a campaign prompt.

Measure the next step, not just the comment

Capture listing interest before it gets buried in comments. Record the resource requests, successful deliveries and actual enquiries or registrations from your destination page. A sent message or link click alone does not establish a download, booked call or sale.

Template questions

Yes. The captions, public replies and private messages on this page are free to read and copy. Replace the bracketed placeholders before using them. Activating an automated campaign requires an account and a connected Instagram professional account.

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