Can I copy these Instagram DM templates without signing up?

Yes. The captions, public replies and private messages on this page are free to read and copy. Replace the bracketed placeholders before using them. Activating an automated campaign requires an account and a connected Instagram professional account.

How does a comment trigger the private DM?

Host your resource at a public link, connect your Instagram professional account, and create a campaign for the relevant post or Reel. Set LINK as the keyword and add the resource link to your DM. Review and activate the campaign, then test from another account. This delivers a link, not a native PDF attachment.

Does copying a template automatically send messages?

No. Copying only puts the example text on your clipboard. You decide where to use it. In SwayCue, review the keyword, post, message and destination link before activating the campaign.

← All free Instagram DM templates

Social commerce

Free DTC Product Link Drop DM template

Turn comments like LINK or SHOP into a private reply with the exact product page, size guide, or launch bundle.

SwayCue team · Updated 16 October 2026

Copy the free scripts ↓Use this template in SwayCue →

These scripts are free to read and copy without signing up. Running them automatically requires a SwayCue account and a connected Instagram professional account. Free includes 1 profile, 1 active automation, 20 posts, 50 agent actions, and 100 DMs per month. No credit card required. See current plan limits.

Copy your caption and DM messages

Choose one offer for each campaign. Replace bracketed placeholders with real details and URLs. The public reply is optional; the private DM should deliver exactly what your caption promises.

DTC Product Link Drop

Keyword: LINK

Reel caption CTA

Comment LINK and I’ll DM you the product link.

Optional public reply

I’ve sent the details to your DMs. Check message requests if you don’t see them.

Private DM

Hey [INSTAGRAM_HANDLE], here is the product link you asked for: [YOUR_LINK]

Replace [YOUR_LINK] and [INSTAGRAM_HANDLE] before sending. Use a supported account variable in your automation, or omit the greeting.

Set up the campaign

Pick the reel or post that shows the product clearly.
Use LINK, SHOP, and BUY as the first keywords.
Send a direct product URL with one short benefit line.
Track which product posts create the most sent replies.

In SwayCue, open Campaigns and create a campaign. Choose the post or Reel, enter the matching keyword, and add your message and destination link. Review the settings before activating. An optional follow requirement adds a step before delivery.

Use the free PDF delivery walkthrough for the full link-hosting and campaign setup. For a different offer, build a campaign prompt.

Measure the next step, not just the comment

More warm product conversations from high-intent comments. Record the resource requests, successful deliveries and actual enquiries or registrations from your destination page. A sent message or link click alone does not establish a download, booked call or sale.

Template questions

: Yes. The captions, public replies and private messages on this page are free to read and copy. Replace the bracketed placeholders before using them. Activating an automated campaign requires an account and a connected Instagram professional account.
: Host your resource at a public link, connect your Instagram professional account, and create a campaign for the relevant post or Reel. Set LINK as the keyword and add the resource link to your DM. Review and activate the campaign, then test from another account. This delivers a link, not a native PDF attachment.
: No. Copying only puts the example text on your clipboard. You decide where to use it. In SwayCue, review the keyword, post, message and destination link before activating the campaign.

More free campaign templates

Lead generation