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Free Instagram DM templates for salons

Reply with pricing, booking links, and service menus when people comment PRICE, MENU, or BOOK.

SwayCue team · Updated

These scripts are free to read and copy without signing up. Running them automatically requires a SwayCue account and a connected Instagram professional account. Free includes 1 profile, 1 active automation, 20 posts, 50 agent actions, and 100 DMs per month. No credit card required. See current plan limits.

Copy your caption and DM messages

Choose one offer for each campaign. Replace bracketed placeholders with real details and URLs. The public reply is optional; the private DM should deliver exactly what your caption promises.

Share your salon price list

Keyword: PRICE
Reel caption CTA

Want the current prices for [SERVICE]? Comment PRICE and we’ll DM you our service menu.

Optional public reply

Our service menu is in your DMs. Check message requests if needed.

Private DM

Here’s our current service menu: [PRICE_LIST_LINK]. It explains what’s included and how to book [SERVICE].

Replace bracketed placeholders with your own resource and URL before using this example.

Send your booking page

Keyword: BOOK
Reel caption CTA

Ready to book [SERVICE]? Comment BOOK for the booking page and available appointment times.

Optional public reply

We’ve sent the booking link to your DMs.

Private DM

Choose your service and check available times here: [BOOKING_LINK]. Your appointment is confirmed only when you complete the booking.

Replace bracketed placeholders with your own resource and URL before using this example.

Deliver a service preparation guide

Keyword: PREP
Reel caption CTA

Preparing for [SERVICE]? Comment PREP and we’ll send our appointment preparation guide.

Optional public reply

Check your DMs for the preparation guide.

Private DM

Here’s how to prepare for [SERVICE]: [PREP_GUIDE_LINK]. Contact us through the details on that page if you have a question about your appointment.

Replace bracketed placeholders with your own resource and URL before using this example.

Set up the campaign

  1. Choose a post where people already ask about pricing.
  2. Add a booking link with clear service categories.
  3. Keep the DM compliant and avoid medical or exaggerated claims.
  4. Update the link when pricing or availability changes.

In SwayCue, open Campaigns and create a campaign. Choose the post or Reel, enter the matching keyword, and add your message and destination link. Review the settings before activating. An optional follow requirement adds a step before delivery.

Use the free PDF delivery walkthrough for the full link-hosting and campaign setup. For a different offer, build a campaign prompt.

Measure the next step, not just the comment

Reduce repetitive comment replies and move buyers toward booking. Record the resource requests, successful deliveries and actual enquiries or registrations from your destination page. A sent message or link click alone does not establish a download, booked call or sale.

Template questions

Yes. The captions, public replies and private messages on this page are free to read and copy. Replace the bracketed placeholders before using them. Activating an automated campaign requires an account and a connected Instagram professional account.

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